A big online market that expects to be served in Dutch.
The Netherlands has 18 million people who shop online a lot, and they buy from foreign shops too. But they expect their own language and their own way to pay.
spent online by Dutch consumers
online purchases in one year
of online purchases paid with iDEAL
spent at foreign webshops, 13% of the total
Source: Thuiswinkel Markt Monitor 2025 (NielsenIQ for Thuiswinkel.org and Retail Insiders, with PostNL and the Dutch Payments Association), published March 2026.
Four things a foreign shop often misses
Their own language
Product texts, sizes, care instructions and terms in Dutch. English works for browsing, less so for paying.
iDEAL
Most Dutch shoppers pay straight from their bank with iDEAL, which becomes iDEAL | Wero in 2026. Without it, many leave at checkout.
Someone to ask
A quick answer in Dutch, from someone in the same time zone, before and after the order.
Clear returns
Dutch terms, the 14-day withdrawal right explained plainly, and one local contact for a return.
Dutch buyers search in Dutch
A shop in English or Swedish rarely shows up when someone searches Google.nl in Dutch. A Dutch shop with Dutch product pages, free Google Shopping listings and local links can. That traffic belongs to a Dutch domain, and that is the part we build.
Is your brand ready for Dutch customers?
Send your brand name and website. You will hear back within two working days.